A very passionate Product Manager
CV
Professional Summary
People describe me as a mix of creativity and science. At 15 years of age, Laura started her Business Degree with an honors scholarship awarded due to her outstanding academic performance. Business School ignited a lifelong passion for products, marketing, innovation, leadership, and ultimately a continuous curiosity about how to build successful businesses by solving customer problems through deep empathy.
Laura thrives in agile teams working on the product lifecycle. She values strong human-centered design, most specifically UX and Service design.
She is a successful entrepreneur. Her capacity to adjust to different market en-vironments have allow her to admirably deliver multiple projects across different industries and sectors.
Skills & Tools
Product Strategy & Planning UX/UI Design (Figma + XD) Platform Management Process Automation Data Activation System integrations Product/market adaptation Service Design User Research (Dovetail + Miro) Human-Centred Design & Mindset Prototyping & Testing Agile & Lean Practices Cross Team Collaboration & Stakeholder Management Photoshop + Illustrator + InDesign
Work Experience
May 2023 - Present
Senior Product Manager, Global Data Activation - GUMGUM
I currently lead the development of the Mindset Graph (MG) portal. The portal helps brands and advertisers optimize their contextual advertising strategies by providing data-driven insights into consumer mindsets, attention levels, and brand relevance across different contexts. www.gumgum.com/mindset-graph.
Before the MG, this role was accountable for the ideation and delivery of automation for our bespoke ad platform, enhancing client satisfaction and bolstering the company's standing in the global ad tech landscape. The software delivered in this context drives scale, efficiency, and revenue while utilising data to craft and derive actionable insights, producing comprehensive reports that provide valuable information to clients across diverse markets (North America, EMEA, Japan, Southeast Asia, and Oceania).
Responsibilities encompass strategic planning, execution, and analytics. This includes identifying opportunities for automation and integration within digital advertising workflows, collaborating with international cross-functional teams to develop and implement these solutions, and continuously iterating based on market feedback and performance metrics. GumGum solutions comprise Display/Video units, OLV, Connected TV, GG Exchange, and In-Game.
October 2022 - May 2023
Product Manager, Global Automations - GUMGUM
This role was responsible for designing and delivering automations in our custom-made ad exchange platform servicing the global business units; it required a multifaceted approach. It involved understanding the complexities of digital advertising workflows and identifying areas where automation can streamline processes, improve efficiency, and enhance performance. This entails conducting thorough market research, collaborating closely with stakeholders across regions to understand diverse user needs, and translating these insights into a comprehensive product roadmap. Working closely with engineering teams, this role oversaw the delivery of the work
October 2021 - October 2022
Product Manager, Platform - GUMGUM
This role orchestrated the development, scaling, and integrations of the company's custom-made ad platform. This role collaborated closely with cross-functional teams, including engineering, design, sales, and marketing, to ensure alignment with business objectives and timely delivery of features. I was a strategic leader, driving innovation and ensuring the platform aided efficiency and drove revenue to our business by leveraging data. This role also developed and implemented the creation of metrics like
"Attention Time" & "Viewable Engagement Rate".
Education
2005-2010
Business Administration Bachelor
Major of Advertising & Marketing.
2012
International Business Diploma
Interests
Ask me about Wine! I have been in every major wine region in the world and I have a Sommelier qualification :)